My wife broke the news to me. The mail just arrived. I’d received a letter. She didn’t have to say another word. It was less than 24 hours from the moment I’d turn 50. And there it was. The most solid confirmation, short of a birth or death certificate, that I was now being kicked out of the 18-49 year old audience “demo.”

It’s true. A Nobel Peace Prize winner let me know he’s puzzled by my productivity. No, not today’s Nobel Peace Prize winner. As far as I know, President Obama is not following my campaign to destroy my industry’s worship of the 18-49 audience “demo.” But another winner of the Nobel Peace Prize has been following the series. He sent me an email this week that gives me fuel for my drive to unseat the demo-orthodoxy.